California Rice Commission

CRC's new website was the centerpiece of the brand’s 2025 redesign. Clean design, bold graphics, and intuitive navigation serve to advocate for the state's rice farmers' association, and showcase CRC’s agricultural roots and environmental mission.

We redesigned and built the new site from the ground up, transitioning from WordPress to Webflow. The previous site had over a decade of news, education and food-related articles and resources. The ficus for the new site was to pare things down the essentials and most timely content.